I’m Aaron. Nice to meet you. You’re probably here to hear about work, so let’s talk about work.
I was most recently the director of product design at VICE. Our small team maintained over a dozen websites, iOS, Android, and TV apps, and a video platform serving daily content from VICE TV, VICE News, and elsewhere.
Before VICE, I worked with two startups. Karma was a company making Internet access affordable and accessible through a simple hotspot controlled through its mobile apps and website. Before that, I helped redesign and rebrand Cover – an iOS and Android app that made it easier to dine out.
I spent two years as a staff product designer at Etsy. I led an effort to redesign its web-based seller tools and replace its aging CSS with a living style guide.
I've also worked for Huge's product design team on projects for HBO, American Express, OkCupid, Newsweek, and Twitter.
Aside from work, I love to take photos, shake a healthy number of classic daiquiris, tend to my balcony garden, and continue to wait patiently for a successful Minnesota Timberwolves season. Sometimes I stream very, very old video games. Good inspiration comes from experience. I try to stand often and spend time away from my desk. It helps.
About the website
My website is built with Gatsby – a React-based framework for generating static sites. As an exercise to relearn to code in 2021, I built the site from scratch (no templates!) with the help of Framer Motion and Styled Components.
I'm proud of how it turned out. You can read about my process here.